What's Your Home Worth?
Phase One
Initial Meeting - Meet Jane Bond
Understanding Your Objectives
The Property: Features, Details, and History
The Market: Important Questions
Making a Plan to Move Forward
Positioning Expectations, Timing, Price
Review of General Market
- Market trends and recent market history
- Near-term expectations
- Seasonal considerations
Review of Specific Market
- Assessing inventory
- Assessing competition
- Demand for property
- Property marketing periods
- List price to sale price ratios
Review of Subject Property
- Distinguishing characteristics
- Preparations
- List price and listing terms
Preparations - Getting Ready
Review of the Plan
Marketing Preparations
- Improvements, alterations, staging
- Photography
- Print, media, internet marketing
Documentation
- Document, plans, inspections, surveys, title
- Disclosures
Monitoring Changes in the Marketplace
Phase Two
Introducing the Property - A Proper First Impression
Networking
Current Buyers
Announcements
Print, Brochure, Internet, and Mailing Exposure
Strategic Public Relations Exposure
Private Review - Market trends and recent market history
Broker Preview
Monitoring Feedback
Marketing Phase - Our Competitive Advantage
Networking
Public Relations Opportunities
Brochure Distribution
Print Advertising
Internet Marketing
Targeted Mailings
Responding to the Market
Showing the Property - How the Process Impacts the Result
Creating the Proper First Impression
Assessing and Engaging the Prospect
Highlighting Property Features
Differentiation
Answering Questions / Handling Objections: Creating Value
Knowing the Competition
Demonstrating Opportunity
Gathering Client Response
Creating & Monitoring Interest A Critical Responsibility
Marketing
Networking: Making Sure All Parties are Aware of the Offering
Broker Previews
Open Houses / Private Previews
Communicating with You Keeping you Informed Along the Way
Establishing a Method and an Interval
Communicating Marketing Efforts
Communicating Activity
Market Activity: When Other Properties Sell
Changes in the Competition
Your Needs: Changes in the Sale Process
Adjustments - Changes in the Market, Changes in our Plan
Expectations: When Circumstances Change
Shifts in the Market
Revising Our Plan
Moving Forward
Phase Three
Negotiating Offers
Where Experience Counts
Communicating Before the Offer is Received
Attracting the Right Offer
Qualifying the Prospect
Multiple Offer Situations
Pitfalls in a Proposed Offer: Preventing
Future Problems
Protecting You
- Managing Expectations
- Positioning you to win
Escrow - Executing the Contract
Creating a Timeline
Managing the Contract: Our Duties and Your Responsibilities
Service Providers
Inspections
Disclosures
Additional Negotiations (Repair Items)
Removal of Contingencies
Preparing to Close
Final Details
The Closing - The Day You Have Been Waiting For
Transitioning You from this Property
Your Closing Statement
Post Closing Details
The Future - Jane Bond and The Bond Group is there for you
Understanding Your Future Needs
Keeping You Informed
A Resource for the Future
O: 239-595-9515
O: 305-646-8959
